CaixaBank breaks the historical record of direct deposits in Aragon

CaixaBank’s payroll sales campaign, initially scheduled to run until June 30, has been a huge success and is currently still available

Redacción Thursday, September 12, 2024 / 09:01

CaixaBank has closed July by breaking the historical record of payrolls domiciled in Aragon, exceeding the figure of 92,000, 3.5% more than those reached exactly one year ago, in July 2023. In this way, the entity continues to strengthen its position in this segment in the Community, with a market share of almost 19% in one of the most attractive segments for banking since it represents a high level of customer loyalty.

CaixaBank’s payroll sales campaign, initially scheduled to run until 30 June, has been a huge success and is still available. The bank is rewarding €150 for direct depositing new payrolls of €900 or more, and €250 for new payrolls of more than €1,500.

Customers can access this offer through CaixaBank’s commercial network, both online and in any of the bank’s more than 3,500 retail branches in Spain. The campaign is open to both customers and non-customers of the bank.

Imagin, CaixaBank’s financial services platform for young people, has also joined this campaign to attract payrolls. Younger customers will receive the same reward as CaixaBank customers: a deposit of 150 euros if they direct deposit a new payroll of 900 euros or more, or a deposit of 250 euros for new payrolls of more than 1,500 euros.

Imagin has a high penetration in the youth segment, with a payroll market share of 34.2% among those under 20 years of age and 37.6% among those aged 20 to 24 years.

DAY TO DAY ADVANTAGES

To receive the incentive, customers, in addition to having their payroll deposited at CaixaBank, must meet certain minimum requirements: deposit at least three bills and make a minimum of three card purchases per quarter. In addition, they must agree to remain a customer for 24 months.

By fulfilling these conditions, customers become part of CaixaBank’s Day to Day program, thanks to which they have access to a free package of basic financial services, including a commission-free current account, a MyCard credit card with no issuance or maintenance fees, standard SEPA transfers in euros throughout the EU, use of digital banking and national checks, among others.